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SEO brownie points

You can earn SEO brownie points with a well-written intro by (1) making your visitors want to keep reading, thereby increasing dwell time and (2) using keywords you want to rank for.

Here are a few ideas for the intro:

– Carrot – present Circles compelling fact-based benefits of learning about the topic of your article.

– Stick – present compelling fact-based downside of not knowing about the topic of your article.

– Sugar – our brains fire up differently when we hear stories, and we pay attention. You can use your own story, your clients’ story, or other people you know and your readers can relate to. The more relatable your story is, the better. Here are some storytelling techniques.

– Spice – make a bold, controversial statement that reflects your POV. When you take a stand, readers perk up. You show confidence, and become charismatic… making the readers want to know more about you, and what you’ve to say.

6. Write up the meat

After you set the tone with the intro, it’s time to write the meat based on your outline.

From YOUR perspective, interpret the information and SYNERGIZE them to form opinions that are USEFUL to your readers.

You’re not a parrot. Make something useful.

Be concise. If you find yourself going down the geek rabbit hole without referring back to how your readers can utilize the information to create tangible benefits promised by your title and intro, WAKE UP… delete the self-gratuitous stuff and keep typing.

Link up to those reputable sites you’ve found during your research for SEO juice, and make sure they open up in a new tab/window so your readers don’t navigate away from your site.

Also include internal links (i.e. links within your site) – this will boost your site’s SEO by link building, increasing dwell time and reducing bounce rate.

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